Viral Marketting - Dove Evolution

Dove Evolution

This video can be found on Youtube. In this video a woman goes to a photo shoot, but when she goes there she believes it is just for pictures of her, but it's actually what they do to her whilst her pictures are getting taken they than manipulate her pictures to make her look more beautiful, but everything about her is getting changed, e.g. her eyes, her nose - her whole face, but this viral marketing shows me that companies can be very cruel, but kind in a result of getting a good picture.

The target audience is aimed at teenage girls, also woman who use this product.

The digital platform is MP3.

The purpose of the video was to show everyone what actually happens when people go for a photo shoot for a particular company.